World’s Top 10 Valuable Brands
The business of building brands is a tough one. And it takes years of hard work, great service, great product, sustained socially responsible work and a lot more to create a brand that people hold store by. In today’s ever-changing economy, entrepreneurs seek specialists’ help to launch their products and create brands.
Often big corporate houses cough up millions to help bolster their brands so that consumers remember who they are. Once a brand succeeds in striking a chord with the consumers, half the marketing battle is won.
Here are the world’s top 10 corporate brands.
It was created in Atlanta, Georgia by Dr John S Pemberton. The bottle is among the most recognisable icons in the world, its design standing for the youthful exuberance of United States of America.
Coca-Cola was first offered as a fountain beverage by mixing Coca-Cola syrup with carbonated water.
The Coca-Cola script was designed by an amateur, Frank Robinson. Coca-Cola was registered as a trademark in 1887 and by 1895 Coca-Cola was being sold in every state and territory in the US. In 1899, the company began franchised bottling operations in the US.
In 1972, the company logo, designed by Paul Rand had horizontal stripes replacing the solid letters to suggest ’speed and dynamism.’
A resurgent tech-services business together with highly profitable software edges Big Blue ahead of rival Microsoft.
Microsoft Corporation is an US multinational computer technology corporation with over 79,000 employees in 102 countries. It develops, manufactures, licenses and supports a wide range of software products for computing devices.
Headquartered in Redmond, Washington, USA, its best selling products are the Microsoft Windows operating system and the Microsoft Office suite of productivity software.
Windows Vista bugs and Apple’s withering ‘I’m a Mac’ ads challenge the software giant despite its monopoly. It is now rolling out a new ad campaign.
The group CEO Jeffrey Immelt introduced a set of changes in the presentation of the brand commissioned in 2004, after he took the reins as chairman.
The modifications included a new corporate colour palette, small modifications to the GE logo, a new customised font (GE Inspira), and a new slogan, ‘imagination at work’ replacing the longtime slogan ‘we bring good things to life’, composed by David Lucas.
The changes were designed by Wolff Olins.
Though iPhone has the buzz, Nokia phones sell eight times more.
Nokia Corporation has been in the telecommunications business since the 1960s and has become a global leader of the industry.
The original Nokia logo was designed in Tampere in 1865. It went through many modifications since then.
Therefore, when it came to designing their logo, Nokia Co. made every effort to make its logo represent the company’s mission. And thus, ‘Nokia Connecting People’ logo came into being.
The current Toyota mark consists of three ovals: the two perpendicular center ovals represent a relationship of mutual trust between the customer and Toyota.
These ovals combine to symbolise the letter ‘T’ for Toyota.The space in the background implies a global expansion of Toyota’s technology and unlimited potential for the future.
Back in 1936, to coincide with the launch of its eagerly awaited first passenger car, Toyoda Automatic Loom Works Ltd. held a public competition to establish a new symbol mark to promote its vehicles.
The company indicated that the new design should convey the feeling of speed. Twenty-seven thousand entrants answered the call and submitted their ideas to Toyoda.
The winning design led to a change in the name of the automobiles and plants from ‘Toyoda’ to ‘Toyota.’ The changed name was chosen because the number of strokes to write Toyota in Japanese (eight) was thought to bring luck and prosperity.
The Model AA, Toyota’s first passenger car, became the first automobile to use the new name.
The original Intel logo with a ‘dropped-e’ in it was created by Silicon Valley pioneers Robert Noyce and Gordon Moore, 39 years ago as they were forming their new ‘integrated electronics’ company.
In 1991, the company introduced the ‘Intel Inside’ slogan with the Intel logo.
The company’s sales are strong and Intel still pays to place its logo in the ads of customers like Apple and Dell, but the Federal Trade Commission is investigating the practice.
It mostly sells burgers and fries but has recently introduced fancy coffees, breakfast sandwiches, and wraps.
The McDonald’s Golden Arches logo was introduced in 1962. It was created by Jim Schindler to resemble new arch shaped signs on the sides of the restaurants. He merged the two golden arches together to form the famous ‘M’ now recognised throughout the world.
The McDonald’s name was added to the logo in 1968.
While the physical arches were dropped out from all the restaurants’ building design, the Golden Arches have remained in the McDonald’s logo.
Co-founded by Walter Elias Disney, the Walt Disney Company today has branched out to various entertainment studios, theme parks, products and other media productions with an annual revenue of approximately $30 billion.
The Walt Disney logo is a ’stylised version of the founder’s signature’ that signifies the brand name and promises secure, cheerful and quality American mainstream entertainment.
Other than the regular logo, the company uses different logos on its different products. A castle on a blue background version of the Walt Disney logo is used for the movie releases and as the curtain-raiser to its films.
Its automated search technology helps users to obtain instant access to relevant information from its online index.
The company provides targeted advertising and Internet search solutions, as well as intranet solutions via an enterprise search appliance.