World’s Strangest

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Meaning of the Atari Logo

Atari’s first hired artist, George Opperman, explained the logic behind his 1972 creation, the iconic "Fuji" Atari logo: “George tells us that the corporate logo basically represents a stylized letter ‘A’ to stand for ‘Atari.’ [...]

“Everybody Seems to Want It”: Early Media Coverage of Apple Computer

Getty Images Today, shoppers around the world are smearing fingerprints and oily faces against the glass walls of Apple stores, peering in, waiting for doors to open and iPhones to be sold. It’s an annual gathering for a popular product from a popular company. But everything has a beginning, and there was a time when Apple [...]