World’s Strangest

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Remembering Reebok’s “Dan and Dave” Campaign 20 Years Later

Getty Images Twenty years ago, Reebok introduced us to “Dan and Dave.” Once American sports fans moved beyond their game of word association — “Who?” — the two men involved became part of one of the most memorable marketing campaigns in history despite a letdown of Olympic proportions. In 1992, Dan O’Brien and Dave Johnson were given such [...]

NBC Paid $1.2 Billion to Broadcast the London Olympics. Where Does That Money Go?

Dave Hogan/NBC NBC paid the International Olympic Committee a record $1.18 billion for the U.S. broadcast rights to the 2012 London Games and $4.38 billion for the four Olympics from 2014-2020. What does the IOC do with all that cash? According to the IOC’s Olympic Marketing Fact File: The IOC distributes over 90% of Olympic marketing revenue to [...]