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AT&T Reaches Out And Transmits Data With Your Bone

This sure puts a new spin on AT&T’s old slogan "reach out and touch someone": AT&T Labs has been working on a bioacoustic system that could allow your cell phone or other device [...]

The Stories Behind 6 Famous Slogans

Though some of the greatest advertising slogans in history seem relatively simple (“Just Do It” is only three words, after all), most of the time, they’re anything but. Here’s how six of the most enduring taglines came to be. 1. “Just Do It.” The famous Nike slogan came from a rather unlikely source – spree killer [...]

The Stories Behind Six Slogans

Though some of the greatest advertising slogans in history seem relatively simple (“Just Do It” is only three words, after all), most of the time, they’re anything but. Here’s how six of the most enduring taglines came to be. 1. “Just Do It.” The famous Nike slogan came from a rather unlikely source – spree killer [...]

The Science of Slogans

What makes a good advertising slogan? The Atlantic looks at how some slogans stay with us for decades while others flounder. It’s not always a matter of crowing about the quality of the product. In the 1980s, British Rail tried to convince potential passengers that they were making significant improvements to their service with the slogan, [...]

History’s Best and Worst Advertising Slogans

Remember when Verizon’s slogan demanded very directly that you “Join In”? It wasn’t that long ago, before that annoying guy started asking everyone under the sun if they could hear him now. How ’bout when McDonald’s proclaimed, “We Love to See You Smile”? That was before some disembodied voice admitted, “I’m Lovin’ it.” “It,” we [...]

Mouse vs. Mouse Trap

The cute little mouse in this commercial unfortunately gets caught in a mouse trap, since he can’t resist the tasty piece of cheddar laying there. The good thing is that it’s the kind of cheese that comes with a slogan that says “Seriously Strong”. Link [YouTube]

Got an idea for a mental_floss t-shirt?

If you’ve been sitting on a great t-shirt slogan, now’s your chance to turn it into cash. We’ve re-opened the mental_floss t-shirt submission mailbox, so you can send your best ideas to flossytees@gmail.com. To see the kind of thing we go for, check out the t-shirt section of our store. We’ll be checking that account [...]

Intel wants brain implants by 2020

Putting new meaning to the slogan “Intel Inside”, Intel researchers are planning to develop brain implants that can be used to control different g…

10 Memorable Presidential Campaign Slogans

By Brendan Spiegel While today’s presidential slogans are mostly indistinguishable combinations of the words “America,” “leader,” and “change,” that certainly wasn’t always the case. Here are 10 campaign slogans worth remembering. 1. Voters didn’t know much about Democrat Franklin Pierce when he headed into the 1852 election, so Pierce decided to cast himself as the rightful heir [...]