World’s Strangest

Your source for the strangest things around!
Ads

The Science of Slogans

What makes a good advertising slogan? The Atlantic looks at how some slogans stay with us for decades while others flounder. It’s not always a matter of crowing about the quality of the product. In the 1980s, British Rail tried to convince potential passengers that they were making significant improvements to their service with the slogan, [...]