World’s Strangest

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The Late Movies: Nike’s Slo-Mo Golf Ball Videos

In 2008, Nike put together a series of slow-motion videos in which golf balls were shot through various objects. The project, called “Nike Golf Juice Ball,” is surprisingly not very heavily Nike branded — it’s mostly about crazy slo-mo. Of course, they’re trying to sell their “juice ball,” so perhaps I’ve just played right into [...]