McDonald’s Billboard Projects French Fry-Like Beams of Light into the Sky
The ad agency Leo Burnett, maker of clever campaigns like landmine stickers and human billboards, designed this glorious billboard. It is shaped like a fry box. Yellow lights projecting upwards like a pillar of fire guide the hungry forward from up to three miles away.
Link -via That’s Nerdalicious! | Photo: Leo Burnett
The Panyee Football Club
(YouTube link)
This video is like a Hollywood sports film (The Mighty Ducks, Hoosiers, A League of Their Own) condensed into five minutes. It’s a true story that took place in the village of Koh Panyee, Thailand in 1986, dramatized by the ad agency Leo Burnett & Arc Worldwide for Thai Military Bank. -via reddit
UNICEF Landmine Stickers
Here’s a clever ad that UNICEF put out a few years ago to raise funds for people who have been maimed by landmines. Stickers, camouflaged to look like pavement, were left on sidewalks. When someone steps on one, it sticks to the bottom of his/her shoe. The underside informs the victim that if it had [...]
Human Billboards
(Video Link)
ING Direct, a bank, wanted ads that would grab the attention of passersby and interact with them. So the ad agency Leo Burnett in Milan hired people to hang from billboards or other conventional ad placements and talk to potential customers about the company’s services. At the link, you can view three other examples.
Link [...]
Phoebe Snetsinger: Birder Extraordinaire
Only two bird watchers in history have ever seen more than 8,000 of the approximately 9,600 species of birds found on our planet. Phoebe Snetsinger, of Missouri, was one of the two. Her father, Leo Burnett, was the ad exec who helped bring the Jolly Green Giant, the Marlboro Man, Toucan Sam, Charlie the Tuna, [...]
