World’s Strangest

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Burning Books to Save the Library

(YouTube link) The library in Troy, Michigan, was under a threat to close if a referendum raising taxes .07% did not pass. Things looked pretty grim until a creative campaign using reverse psychology was designed to turn the focus from the tax increase to the library and its books. Troy Public Library would close for good unless [...]

Best Corporate Mascot Ever: Petey P Cup

On his Facebook page, Petey P Cup ponders, “Do you ever ask yourself questions like: What if I’m the best mascot EVER?!?!?” I think the answer is pretty obvious. Petey P Cup is exactly what you think he is – a large, Justin Timberlake-on-SNL-esque mascot extolling the virtues of HealthPartners.com, a non-profit in Minnesota. Like many [...]