Footprints Bring a Tree to Life
The China Environmental Protection Foundation hired the DDB China Group to encourage people to walk rather drive in order to reduce pollution. So DDB placed an enormous canvas across a street intersection. Pedestrians stepped into a mat filled with washable green paint. As they crossed the street, their footprints painted leaves on the tree.
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Bench Presses Advertisement into Bare Thighs
The ad agency DDB Auckland altered benches to press an advertisement for Superette, a clothing chain in New Zealand, into the bare legs of people who sit on them. They read “Short shorts on sale Superette”.
Link via The Presurfer | Photos: Bed Ads on TV
