World’s Strangest

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Do Celebrity Endorsements and Ads Work?

There’s a lot of ads featuring celebrity endorsers and undoubtedly these celebs are paid a lot of money (I’m looking at you, Lance Armstrong), so those ads must work, right? Wrong! According to Peter Daboll of AdvertisingAge, having celebrity endorsements do not pay: Over the course of last year, time and time again we observed incredibly [...]