World’s Strangest

California Milk Processor Board along with their ad agency Goodby, Silverstein & Partners (probably all men) have launched a new “Got Milk?” ad campaign touting the benefits of the white stuff in reducing the symptoms of (gasp!) PMS. The campaign comes complete with a Flash-heavy microsite called Everything I Do Is Wrong and these print posters: [...]

Ad slogans and taglines generally come to us in the form of a declaration. Like, It takes a licking and keeps on ticking; or With a name like Smuckers….it has to be good; or Good to the last drop. But my favorites have always been the ones that beg you to answer a question. Here [...]