World’s Strangest

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The Store Mannequins Are Watching You

The creepy store mannequins sure are getting creepier! The new "EyeSee"
mannequins by Italian company Almax have cameras inside their eyes that
can track customers as they shop:

The EyeSee looks ordinary enough on the outside, with its slender polystyrene
frame, blank face and improbable pose. Inside, it’s no dummy.
A camera embedded in one eye feeds data into facial-recognition software
like that used by police. It logs the age, gender, and race of passers-by.

The mannequin, which went on sale last December and is now being used
in three European countries and the U.S., has led one outlet to adjust
its window displays after revealing that men who shopped in the first
two days of a sale spent more than women, according to Almax.

A clothier introduced a children’s line after the dummy showed
that kids made up more than half its mid-afternoon traffic, the company
says. Another store found that a third of visitors using one of its
doors after 4 p.m. were Asian, prompting it to place Chinese-speaking
staff by that entrance.

So the next time you see a store mannequin, don’t act like a dummy. It
may just be watching you: Link

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November 24th, 2012

Stranger to the World


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