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The Company That Quietly Knows Everything About You


Photo: Justin Bolle/The NY Times

You probably have never heard of Axciom,
but it has heard of you. Actually, not only has it heard of you, it knows
all about you:

It knows who you are. It knows where you live. It knows what you
do. 

It peers deeper into American life than the F.B.I. or the I.R.S.,
or those prying digital eyes at Facebook and Google. If you are an American
adult, the odds are that it knows things like your age, race, sex, weight,
height, marital status, education level, politics, buying habits, household
health worries, vacation dreams — and on and on.

Right now in Conway, Ark., north of Little Rock, more than 23,000
computer servers are collecting, collating and analyzing consumer data
for a company that, unlike Silicon Valley’s marquee names, rarely
makes headlines. It’s called the Acxiom Corporation, and it’s
the quiet giant of a multibillion-dollar industry known as database
marketing.

Nathasha Singer tells us all about Axciom in this enlightening New York
Times article: Link

Post Metadata

Date
June 18th, 2012

Author
Stranger to the World

Category



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