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Scratch & Sniff Business Suit

(Video Link)

According to Marc Abrahams, the founder of the Ig Nobel Prize and the Annals of Improbable Research, some Korean businessmen own special suits that emit a pleasant aroma when rubbed. These suits allow the owners to remain fresh after very long days at work and play. Here’s Abrahams demonstrating the effectiveness of his peppermint-scented suit to a test subject.

-via @cenmag

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Date
September 1st, 2011

Author
Stranger to the World

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