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Print Encyclopedias Selling Like Hotcakes

When Encyclopedia Britannica announced they would end the production of print encyclopedias, it spurred a flurry of sales. Of the 4,000 sets of the 2010 edition they had in stock, all but 800 have been purchased.

“We were averaging about 60 sets a week and the next thing we knew, we were selling 1,050 a week,” Britannica spokesman Peter Duckler said Thursday. “When people thought they were going to be around forever there was no rush to buy one and then suddenly, boom, and now there is a scarcity and it’s a collector’s item.”

Company officials estimate that the remaining encyclopedias will be sold by the end of this month. Link -via Consumerist

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April 6th, 2012

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Stranger to the World

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