Parmesan Cheese Pencils
The German ad agency Kolle Rebbe designed chunks of Parmesan cheese shaped like pencils. Flakes are shaved off with a manual pencil sharpener:
The cheeses are shaped like oversized pencils, where the “leads” contain three different flavors: truffles, pesto and chilli. With the sharpener included, the required amount of cheese can be sprinkled on the dish. A scale on the pencils and on the back of the packaging doesn’t just simply list how much of the Cheese Pencil is needed for each dish, but even how many calories the portion contains.