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Jersey Shore Cast Member Offered Anti-Endorsement Contract

A year ago, I mentioned the rumor that the elegant Coach handbag carried by Snooki from Jersey Shore was given to her by one of Coach’s rivals. The plan was to damage Coach’s reputation by associating that brand with Snooki.

Coach isn’t the only brand that is being impacted by negative product placement. Now the clothing company Abercrombie & Fitch is offering Michael “The Situation” Sorrentino, also a cast member on Jersey Shore, money if he will agree to not wear its clothing in public again. A press release from the company stated:

“We understand that the show is for entertainment purposes, but believe this association is contrary to the aspirational nature of our brand, and may be distressing to many of our fans,” the statement read.

The company also extended the pay-to-not-play offer to the other Jersey Shore reality stars and said it was “urgently waiting a response.”

Link -via Marginal Revolution | Photo: Getty

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Date
August 17th, 2011

Author
Stranger to the World

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