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Footprints Bring a Tree to Life

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The China Environmental Protection Foundation hired the DDB China Group to encourage people to walk rather drive in order to reduce pollution. So DDB placed an enormous canvas across a street intersection. Pedestrians stepped into a mat filled with washable green paint. As they crossed the street, their footprints painted leaves on the tree.

Link | DDB China Group

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Date
August 25th, 2012

Author
Stranger to the World

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