World’s Strangest

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Edible Magazine Ad

My one-year-old likes to rip pages out of magazines and shove them in her mouth, and now, thanks to Volkswagen, she might actually get something edible the next time she does that. VW South Africa’s “Eat the Road” campaign places pages made of “glutinous rice flour, water, salt, propylene glycol, FD&C colour, glycerine” in publications like Auto Trader with the slogan “Eat the Road. Seriously, eat it.”

Have any brave souls out there given this a shot yet?

Link Via AdFreak

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May 25th, 2011

Stranger to the World


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