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Dr. Pepper’s New Manly Drink is Not For Women

Image: Dr Pepper Snapple Group

Real men don’t drink sissy diet sodas, no siree! So to reach out to these
untapped macho population for its new diet drink, Dr. Pepper decided to
harness the power of mysogynistic advertisement. Behold, the drink that’s
not for women:

To appeal to men, Dr Pepper made its Ten drink 180 degrees different
from Diet Dr Pepper. It has calories and sugar, unlike its diet counterpart.
Instead of the dainty tan bubbles on the diet can, Ten will be wrapped
in gunmetal grey packaging with silver bullets. And while Diet Dr Pepper’s
marketing is women-friendly, the ad campaign for Ten goes out of its
way to eschew women.

For instance, there’s a Dr Pepper Ten Facebook page for men
only. And TV commercials are heavy on the machismo, including one spot
that shows muscular men in the jungle battling snakes and bad guys and
appear to shoot lasers at each other.

"Hey ladies. Enjoying the film? Of course not. Because this
is our movie and this is our soda," a man says as he attempts to
pour the soda into a glass during a bumpy ATV ride. "You can keep
the romantic comedies and lady drinks. We’re good."


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October 11th, 2011

Stranger to the World


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