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Chupa Chups Advertising Isn’t Just For Suckers

(YouTube Link)

Advertising campaigns usually rely on suckers to buy their products, but this campaign for Chupa Chups candy is trying to get you to buy suckers and prove you’re not just some sucker at the same time.

Created by BBH Singapore, the spot is called “R4V3N: Never Not Winning” and it features a rather unique use for their suckers-a lollipop controlled joystick that will help you become an online gaming champion.

It’s a clever way to advertise their product and their new online promo game at the same time, and R4V3N’s ridiculous style is what’s truly never not winning about this spot.

–via DesignTAXI

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February 26th, 2012

Stranger to the World



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