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Breakfast Beer

Martini may be the Breakfast of Champions, but most of us don’t associate breakfast with alcoholic drinks. Well, New Zealand’s Moa Brewery is set to change all that by launching the world’s first “breakfast beer” called Moa Breakfast:

Moa co-owner Geoff Ross said his company wasn’t targeting alcoholics, nor was it trying to create irresponsible behaviour.

“Look at cultures like Germany where a lager in the right circumstances is part of the culture, or Italy where the grappa is used as a morning pick-me-up. Cultures around the world consume alcohol in the right way, and that includes breakfast.”

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Previously on Neatorama: Neatolicious Fun Facts: Beer

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Date
April 9th, 2011

Author
Stranger to the World

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