Vintage Bodybuilding Ads of Yesteryear
If you are of a certain age and male then you will remember these ads… in just a few minutes a day you could turn yourself from wimp to He-Man. These adverts nowadays seem somewhat unsophisticated but they must have worked because they ran them for years and years. And years.
From the article
In the comics of fifties onwards, among the myriad of adverts for sea monkeys, X-Ray specs and other such dubious products the likes of Charles Atlas and Joe Weider exhorted the youth of the day to exchange with their cash in exchange for muscles, girls and getting their own back on the bully boy. The psychology of the ads certainly seem somewhat dated now but do they give us an insight in to how the mind of the male of the species once worked (and possibly still does)?